ACCOUNT MANAGEMENT AND CUSTOMER EXPERIENCE
Our interactive modules, practical exercises, and real-world case studies will empower you to communicate confidently, analyze data effectively, and foster lasting client relationships. Led by industry experts, this course is a transformative experience for professionals seeking to stand out in a competitive landscape.
WHO SHOULD ATTEND?
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This training course is tailored for professionals and teams aiming to enhance their customer-facing skills and storytelling proficiency. If you're looking to excel in client communication, master the art of data-driven narratives, and elevate your overall performance, this course is perfect for you.
COMPLETION OF PROGRAM
As a testament to your achievements, we are pleased to award you with a Certificate of Completion. This certificate not only acknowledges your successful journey through the program but also signifies your readiness to stand out in the competitive landscape.
LEARNING OUTCOMES
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Master Effective Customer Communica- tion: Develop the ability to communicate confidently and empathetically across various channels, building strong client relationships and addressing their needs effectively.
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Craft Compelling Written Content: Acquire the skills to create persuasive and impactful written communication that resonates with your target audience.
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Excel in Verbal Communication: Enhance your verbal communication skills, enabling you to engage in productive conversa- tions, overcome objections, and handle challenging discussions with finesse.
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Weave Data into Captivating Stories: Discover the art of transforming complex data into compelling narratives that drive engagement, combining analytics with storytelling to create a powerful impact.
WHY YOU SHOULD ATTEND
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Elevate Your Communication Game: Learn the art of crafting compelling messages, whether in written form, over the phone, or face-to-face. Sharpen your ability to engage clients, address concerns, and convey your ideas with impact.
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Master the Power of Data Stories: Data isn't just numbers – it's the backbone of compelling narratives. Discover how to translate complex data into stories that resonate, influence decisions, and drive client experience.
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Build Lasting Client Relationships: Effective client engagement goes beyond transactions. Develop emotional intelligence to foster trust, navigate challenges, and create lasting connections that lead to long-term partnerships.
COST
$11,000 + HST per trainee
COURSE COMPLETION SCHEDULE
24 HOURS
Pre-reading and
business analysis
54 HOURS
Interactive classroom
sessions held over 12 weeks
24 HOURS
Post-classroom reading
and instructor-led tutorials
FINAL EXAM
70% to Pass
COMPLETION OF PROGRAM
IS FINANCIAL ASSISTANCE POSSIBLE?
Upon completion of this program, learners will receive a certificate of completion from Change Connect. The program is aligned to meet partial educational requirements for industry experience hours.
Yes! Many businesses are eligible for financial assistance via the Canada Job Grant Program. Eligible employers may receive up to 83% of eligible training costs, up to a maximum of $10,000 per participant. Please contact us for more details.
MODULE 1
Introduction to Effective Customer Communication
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Understanding the significance of customer communication in the digital marketing context.
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Learning different communication channels and their applications.
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Emphasizing active listening and empathy to build strong client relationships.
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Gaining practical experience through role-playing exercises for various customer scenarios.
MODULE 2
Customer Persona Development
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Recognizing the importance of buyer personas in tailoring communications strategies.
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Learning how to create detailed customer profiles to guide communication efforts.
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Understanding how to customize communication strategies based on different personas.
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Applying persona development to various client industries through group activities.
MODULE 3
Effective Written Communication
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Mastering the art of crafting compelling and professional emails.
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Developing the ability to write informative status updates.
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Enhancing written communication skills through practical exercises.
MODULE 4
Improving Verbal Communication
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Learning techniques to structure and deliver impactful one on one conversations.
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Developing skills to address objections and navigate challenging discussions.
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Gaining confidence through role-playing exercises simulating client calls.
MODULE 5
Storytelling Techniques for Data and Analytics
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Understanding the power of storytelling in presenting data-driven insights.
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Identifying key elements that make data-driven stories compelling.
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Analyzing successful data-driven marketing campaigns to learn storytelling strategies.
MODULE 6
Data Visualization and Interpretation
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Exploring various data visualization tools and selecting the appropriate ones.
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Learning to create visuals to support key takeaways
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Practicing hands-on data visualization techniques using marketing performance data.
MODULE 7
Data-Driven Storytelling
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Mastering the art of connecting data points to create a coherent narrative.
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Understanding how to incorporate client goals and challenges into data stories.
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Collaborating with peers to craft data-driven stories for fictional campaigns.
MODULE 8
Setting Standards for Effective Status Meetings
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Recognizing the significance of regular client status meetings.
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Learning to define meeting agendas and objectives for productive discussions.
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Establishing consistent communication schedules to maintain client relationships.
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Enhancing skills through role-playing exercises simulating successful status meetings.
MODULE 9
Role of Emotional Intelligence in Customer Engagement
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Understanding the importance of emotional intelligence in client interactions.
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Developing the ability to build rapport and trust with clients.
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Applying emotional intelligence skills to navigate challenging client situations.