GenAI for Sales Professionals
Transform your sales game with our GenAI for Sales Professionals course! Perfect for sales pros, managers, and business owners, this course boosts efficiency, personalizes outreach, and keeps you ahead of the curve. Get hands-on with top AI tools like Salesforce Einstein and HubSpot’s AI assistant. Future-proof your skills and stay competitive with cutting-edge AI insights and expert guidance.
UNLOCK THE FUTURE OF SALES WITH AI!
Are you ready to revolutionize your sales strategy and stay ahead of the competition? Our comprehensive course on Artificial Intelligence in Sales is designed to equip you with the cutting-edge knowledge and skills needed to harness the power of AI. From understanding the foundational principles to mastering advanced generative AI tools, this course will transform your approach to sales, making it more efficient, personalized, and impactful. Dive into the future with us and discover how AI can elevate your sales game!
WHO SHOULD ATTEND?
This course is ideal for:
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Sales professionals looking to enhance their efficiency and effectiveness through AI.
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Sales managers and leaders aiming to integrate AI tools into their team’s workflow.
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Business owners in the services and construction industries seeking to leverage AI for competitive advantage.
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Marketing and sales consultants interested in staying updated with the latest AI advancements.
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Anyone eager to understand the transformative potential of AI in the sales process.
COMPLETION OF PROGRAM
This program provides trainees with all educational requirements for the Certified Sales Professional (CSP) designation offered by the CPSA. Trainees can submit their application and take the exam upon completion of this program. Additionally, all trainees receive a one-year membership to the CPSA after course completion.
LEARNING OUTCOMES
By the end of this course, participants will:
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Gain a solid understanding of AI principles and their applications in the sales industry.
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Explore the diverse applications of AI, including lead generation, content personalization, and sales communication.
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Learn to utilize generative AI tools to automate tasks, personalize outreach, and optimize sales processes.
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Understand how to effectively integrate AI tools into existing sales workflows.
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Develop strategies to measure and maximize the impact of AI on sales performance.
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Navigate ethical considerations and mitigate biases in AI models.
WHY YOU SHOULD ATTEND
In today’s fast-paced and competitive market, staying ahead requires embracing the latest technological advancements. Here’s why you should join this course:
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Enhance Efficiency: Learn how AI can streamline your sales processes, saving you time and resources.
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Personalize Outreach: Discover how generative AI can help tailor your communication to resonate more deeply with potential customers.
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Stay Competitive: Equip yourself with cutting-edge AI knowledge to outpace competitors and stay at the forefront of industry innovation.
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Practical Insights: Gain hands-on experience with leading AI tools like Salesforce Einstein, HubSpot’s AI assistant, and Zoho CRM’s Zia.
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Future-Proof Skills: Prepare for the future by understanding emerging trends and ethical considerations in AI.
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Expert Guidance: Benefit from expert instruction and real-world examples that make complex AI concepts accessible and actionable.
COURSE COMPLETION SCHEDULE
24 HOURS
Pre-reading and
business analysis
54 HOURS
Interactive classroom
sessions held over 12 weeks
24 HOURS
Post-classroom reading
and instructor-led tutorials
FINAL EXAM
70% to Pass
IS FINANCIAL ASSISTANCE POSSIBLE?
Yes! Many businesses are eligible for financial assistance via the Canada Job Grant Program. Eligible employers may receive up to 83% of eligible training costs, up to a maximum of $10,000 per participant. Please contact us for more details.
MODULE 1
Introduction to Artificial Intelligence (AI)
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History of AI: A timeline of key milestones and advancements in the field of AI.
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How AI Works: Principles behind machine learning, deep learning, and other core AI techniques used for tasks.
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Applications of AI: Examining the diverse applications of AI in the hospitality industry.
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The Future of AI: Discussing potential future directions and challenges in AI development.
MODULE 2
Foundational Knowledge
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Introduction to Generative AI (GenAI): Understand the core concepts of GenAI, its capabilities, and limitations.
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Intro to Machine Learning
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Benefits of GenAI in Sales: Explore how GenAI can automate tasks, personalize outreach, and improve sales conversations.
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Understanding the Sales Funnel: Review the different stages of the sales funnel and identify where GenAI can be most impactful.
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Timeline of AI Events
MODULE 3
Foundational Knowledge of GenAI
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Introduction to Generative AI (GenAI): Understand the core concepts of GenAI, its capabilities, and limitations.
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Intro to Machine Learning
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Benefits of GenAI in Sales: Explore how GenAI can automate tasks, personalize outreach, and improve sales conversations.
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Understanding the Sales Funnel: Review the different stages of the sales funnel and identify where GenAI can be most impactful.
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Timeline of AI Events
MODULE 4
GenAI Applications in Sales
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Lead Generation and Prospecting:
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Utilize GenAI to identify and qualify leads based on specific criteria.
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Craft compelling cold emails and social media messages with GenAI assistance.
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Content Creation and Personalization:
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Generate personalized sales pitches, presentations, and proposals using GenAI.
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Create targeted marketing content tailored to different customer segments.
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Application of BI and usage
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Optimizing processes, reducing time and costs.
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Insights into customer data.
MODULE 5
Sales Communication and Negotiation:
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Leverage GenAI for objection handling and crafting persuasive arguments. Utilize AI-powered chatbots to qualify leads and answer customer questions.
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Price optimization
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Data analyzation of custom behavior, preferences and willingness to pay.
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Analyzing historical data.
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Models like GANs (Generative adversarial networks) or (Variational autoencoders) to simulate different pricing scenarios and generate optimal pricing strategies.
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Dynamic pricing.
MODULE 6
Hands-on Implementation
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Popular GenAI Tools for Sales:
Explore and experiment with leading GenAI tools.
Learn how to write effective prompts to get the most out of GenAI tools.
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Building a GenAI-powered Sales Workflow:
Integrate GenAI tools seamlessly into your existing sales process.
Develop strategies to measure the impact of GenAI on your sales performance. -
Using Tableau: Demo the capabilities and general application of Tableau
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CRM Systems with GenAI Capabilities:
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Salesforce Einstein
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HubSpot: Content generation, chatbots, virtual assistants, and lead scoring.
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Zoho CRM: Zoho’s AI assistant, Zia, utilizes generative AI.
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MODULE 7
Ethical Considerations and the Future
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Bias and Fairness in GenAI:
Explore potential biases present in GenAI models and how to mitigate them.
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The Future of GenAI in Sales:
Discuss emerging trends and advancements in GenAI technology.
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Ethical Guidelines for Using GenAI:
Develop a framework for using GenAI responsibly and transparently.
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Navigating the Legal Landscape:
Understand data privacy and AI usage regulations.